A Lab of Ideas: Training Workshop with Bocconi University Students

During a special lecture led by Professor Arianna Brioschi, Marketing and Communication instructor in the undergraduate program at Bocconi University, we had the honor to participate in a workshop designed around the learning by doing method. 

This experience sparked a dynamic and valuable exchange between the academic world and our Foundation’s reality—a dialogue that enriched both sides, fostering mutual growth and insight in a fertile ground of collaboration. 

At the outset, we shared with the students the core values and vision that inspire our Foundation: our commitment to promoting artisanal culture, safeguarding traditions, and building a conscious and supportive community. We also highlighted the daily challenges we face in this mission: how to communicate authentically without falling into purely commercial logic? How to expand our network of supporters while keeping alive the essence and identity of our cause? 

These questions guided the students’ work, inviting them to develop communication strategies that express the soul of the Foundation, employing tools that are effective yet respectful, creative yet consistent. 

The workshop’s final phase featured their presentations: innovative solutions, fresh and inspiring visions, offering concrete and actionable ideas to strengthen our voice and amplify the reach of our mission. 

To all of them, we extend our heartfelt gratitude—for their seriousness in embracing the challenge, their contagious enthusiasm, and the quality of their work, which once again testifies to the excellence and depth of Bocconi University’s educational journey.